Political personalization and personalized politics within and beyond the behavioural arena

Helene Helboe Pedersen*, Gideon Rahat

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

44 Scopus citations


Our aim is to propose guidelines for the analysis of political personalization and personalized politics in general and for behavioural personalization in particular. The first guideline is based on our understanding that personalization comes at the cost of party politics. It suggests that in order to classify politics as more or less personalized, we must compare it to an alternative party-oriented politics. Based on a synthesis of existing theoretical work, the second guideline suggests three analytical dimensions to clarify the multidimensional concept of personalization: arena, level and character. Arena refers to where personalization takes place; level refers to whose power or independence is changing; and character refers to how personalization is manifested. Furthermore, we present the contributions of this symposium and explain how they follow the two guidelines and advance our understanding and knowledge of behavioural political personalization.

Original languageAmerican English
Pages (from-to)211-219
Number of pages9
JournalParty Politics
Issue number2
StatePublished - Mar 2021

Bibliographical note

Publisher Copyright:
© The Author(s) 2019.


  • behavioural personalization
  • party democracy
  • personalization of politics
  • personalized participation
  • personalized representation


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