Popular cinema as popular resistance: Avatar in the Palestinian (Imagi)nation

Yosefa Loshitzky*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

9 Scopus citations

Abstract

Most of the readings of James Cameron's Avatar as a subversive film focus on the alleged critique provided by the film on predatory corporate capitalism, the destruction of the environment and the planet, the colonisation and annihilation of indigenous people, and the militarisation of the globe through the security bubble generated by disaster capitalism. As such, the film has been read allegorically as an anti-corporatist, anti-capitalist, anti-militarist and anti-colonialist-imperialist text which champions the environment and the rights of indigenous people (and non-human animals) against the alliance of the military-industrial complex with science and technology. This article focuses on how the major interpretative frameworks of reading Avatar against the grain of the Hollywood blockbuster resonate with the Palestinian condition and therefore made the film popular with the Palestinian non-violent resistance to Israeli occupation and colonisation.

Original languageEnglish
Pages (from-to)151-163
Number of pages13
JournalThird Text
Volume26
Issue number2
DOIs
StatePublished - 1 Mar 2012

Keywords

  • anti-capitalist
  • anti-colonialist
  • Avatar
  • blockbuster
  • Eyal Weizman
  • Hollywood
  • indigenous people
  • James Cameron
  • Mahmud Darwish
  • Palestine
  • Palestinian resistance
  • popular cinema
  • Yosefa Loshitzky

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