PREDICTING INTERACTIONS OF SOCIAL NETWORKING SYSTEM USERS WITH APPLICATIONS

Aaron Payne Goldsmid; George Lee; Vishu Gupta; Daniel Richard Morris; David Joseph Engelberg; Brendan Marten; Tina Marie Cardaci; Niket Biswas

PREDICTING INTERACTIONS OF SOCIAL NETWORKING SYSTEM USERS WITH APPLICATIONS

Aaron Payne Goldsmid (Inventor), George Lee (Inventor), Vishu Gupta (Inventor), Daniel Richard Morris (Inventor), David Joseph Engelberg (Inventor), Brendan Marten (Inventor), Tina Marie Cardaci (Inventor), Niket Biswas (Inventor)

Department of Biological Chemistry

Research output: Patent

Abstract

A social networking system provides instructions to third-party application developers for inclusion in applications. When executed, the instructions communicate information from an application to the social networking system describing user interactions with the application. Based on received information describing a user's interaction with an application, the social networking system determines likelihoods of the user performing various types interactions with applications and classifies the user based on the determined likelihoods. A user's interactions with additional applications similar to an application may be used to determine the likelihoods of the user performing different types of interactions with the application. Classifications associated with users may be used as targeting criteria for advertisements, allowing advertisers to target advertisements to users having a threshold likelihood of performing certain types of interactions with an application.

Original language	American English
Patent number	US2015356570
IPC	G06Q 50/ 00 A I
Priority date	5/06/14
State	Published - 10 Dec 2015

Cite this

@misc{bbaf5c46496f43a5862335180fc6ce30,

title = "PREDICTING INTERACTIONS OF SOCIAL NETWORKING SYSTEM USERS WITH APPLICATIONS",

abstract = "A social networking system provides instructions to third-party application developers for inclusion in applications. When executed, the instructions communicate information from an application to the social networking system describing user interactions with the application. Based on received information describing a user's interaction with an application, the social networking system determines likelihoods of the user performing various types interactions with applications and classifies the user based on the determined likelihoods. A user's interactions with additional applications similar to an application may be used to determine the likelihoods of the user performing different types of interactions with the application. Classifications associated with users may be used as targeting criteria for advertisements, allowing advertisers to target advertisements to users having a threshold likelihood of performing certain types of interactions with an application.",

author = "Goldsmid, {Aaron Payne} and George Lee and Vishu Gupta and Morris, {Daniel Richard} and Engelberg, {David Joseph} and Brendan Marten and Cardaci, {Tina Marie} and Niket Biswas",

year = "2015",

month = dec,

day = "10",

language = "American English",

type = "Patent",

note = "US2015356570; G06Q 50/ 00 A I",

}

TY - PAT

T1 - PREDICTING INTERACTIONS OF SOCIAL NETWORKING SYSTEM USERS WITH APPLICATIONS

AU - Goldsmid, Aaron Payne

AU - Lee, George

AU - Gupta, Vishu

AU - Morris, Daniel Richard

AU - Engelberg, David Joseph

AU - Marten, Brendan

AU - Cardaci, Tina Marie

AU - Biswas, Niket

PY - 2015/12/10

Y1 - 2015/12/10

N2 - A social networking system provides instructions to third-party application developers for inclusion in applications. When executed, the instructions communicate information from an application to the social networking system describing user interactions with the application. Based on received information describing a user's interaction with an application, the social networking system determines likelihoods of the user performing various types interactions with applications and classifies the user based on the determined likelihoods. A user's interactions with additional applications similar to an application may be used to determine the likelihoods of the user performing different types of interactions with the application. Classifications associated with users may be used as targeting criteria for advertisements, allowing advertisers to target advertisements to users having a threshold likelihood of performing certain types of interactions with an application.

AB - A social networking system provides instructions to third-party application developers for inclusion in applications. When executed, the instructions communicate information from an application to the social networking system describing user interactions with the application. Based on received information describing a user's interaction with an application, the social networking system determines likelihoods of the user performing various types interactions with applications and classifies the user based on the determined likelihoods. A user's interactions with additional applications similar to an application may be used to determine the likelihoods of the user performing different types of interactions with the application. Classifications associated with users may be used as targeting criteria for advertisements, allowing advertisers to target advertisements to users having a threshold likelihood of performing certain types of interactions with an application.

M3 - Patent

M1 - US2015356570

ER -

PREDICTING INTERACTIONS OF SOCIAL NETWORKING SYSTEM USERS WITH APPLICATIONS

Abstract

Fingerprint

Cite this