Predicting proenvironmental behavior cross-nationally: Values, the theory of planned behavior, and value-belief-norm theory

Shaul Oreg*, Tally Katz-Gerro

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

527 Scopus citations

Abstract

This article builds on Ajzen's theory of planned behavior and on Stern et al.'s value-belief-norm theory to propose and test a model that predicts proenvironmental behavior. In addition to relationships between beliefs, attitudes, and behaviors, we incorporate Inglehart's postmaterialist and Schwartz's harmony value dimensions as contextual antecedents at the national level. Structural equation modeling analyses of a 27-country sample provide almost full support for the mediation model. Postmaterialistic values, but not harmony, affect environmental concern; in turn, environmental concern, perceived threat, and perceived behavioral control affect willingness to sacrifice, which then affects a variety of proenvironmental behaviors. The findings emphasize the contribution of cultural conditions to the shaping of individuals' actions vis-à-vis environmental issues, alongside individual-level social-psychological variables.

Original languageAmerican English
Pages (from-to)462-483
Number of pages22
JournalEnvironment and Behavior
Volume38
Issue number4
DOIs
StatePublished - Jul 2006
Externally publishedYes

Keywords

  • Environmental attitudes
  • Proenvironmental behavior
  • Theory of planned behavior
  • Value-belief-norm theory

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