'Protective donation'. When refusing a request for a donation increases the sense of vulnerability

Tehila Kogut*, Ilana Ritov

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

18 Scopus citations

Abstract

May refusing a request for a donation be conceived as 'tempting fate'? Do people feel more vulnerable when they do not comply with such a request? In this paper we examine the link between subjective perceptions of vulnerability and people's willingness to help address a threatening cause. Results of five studies, examining a real life situation, hypothetical scenarios and a controlled lab game with actual monetary costs and rewards, show first, that deliberately helping is positively correlated with the perceived likelihood of becoming a victim of the same misfortune. Second, we show that refusing to donate to a threatening misfortune increases sense of vulnerability. Both phenomena occur especially for people with strong belief in a just world, who believe in a causal relationship between people's behavior and their fortune (rewards and punishments).

Original languageAmerican English
Pages (from-to)1059-1069
Number of pages11
JournalJournal of Experimental Social Psychology
Volume47
Issue number6
DOIs
StatePublished - Nov 2011

Keywords

  • Belief in a just world
  • Donation decisions
  • Magical thinking
  • Subjective evaluations
  • Willingness to help

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