Abstract
This paper is based on data from Israel showing that beliefs, lifestyle and ability to cook Ê affect food consumption patterns. The intensity of belief is especially important, and more devout followers Ê
present unique market opportunities. Time-constrained consumers will pay for extra convenience. Ê
Food marketers should know their consumers’ beliefs and constraints.
Ê
present unique market opportunities. Time-constrained consumers will pay for extra convenience. Ê
Food marketers should know their consumers’ beliefs and constraints.
Ê
Original language | American English |
---|---|
Pages (from-to) | 9-11 |
Number of pages | 3 |
Journal | Agricultural and Resource Economics Update |
Volume | 8 |
Issue number | 2 |
State | Published - 2004 |