Reminders Work, but for Whom? Evidence from New York City Parking Ticket Recipients

Ori Heffetz, Ted O’Donoghue, Henry S. Schneider*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

8 Scopus citations


We investigate heterogeneity in responsiveness to reminder letters among New York City parking ticket recipients. Using variation in the timing of letters, we find a strong aggregate response. But we find large differences across individuals: those with a low baseline propensity to respond to tickets—a natural nudge target—react least to letters. These low-response types, who incur significant late penalties, disproportionately come from already disadvantaged groups. They do react strongly to traditional, incentive-based interventions. We discuss how accounting for response heterogeneity might change one’s approach to policy and how one might use our analysis to target interventions at low-response types.

Original languageAmerican English
Pages (from-to)343-370
Number of pages28
JournalAmerican Economic Journal: Economic Policy
Issue number4
StatePublished - 2022

Bibliographical note

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© 2022, American Economic Journal: Economic Policy. All Rights Reserved.


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