TY - JOUR
T1 - Reprogramming femininity? The construction of gender identities in the Israeli hi-tech industry between global and local gender orders
AU - Frenkel, Michal
PY - 2008/7
Y1 - 2008/7
N2 - Based on the study of gender identities in the Israeli hi-tech sector, this article sets out to explore the doing of gender in a context comprised of two cultural repertoires characterized by divergent and contradictory fundamental assumptions: the new masculine transnational economy and pro-natalist Israeli society. The article demonstrates how, by manoeuvering and moving between these global and local cultural repertoires, privileged Israeli hi-tech women enact and construct a 'new femininity' that simultaneously challenges both the discourse of the 'ideal hi-tech worker' and that of traditional Israeli femininity. This new femininity, I argue, is grounded in a local translation of the 'family friendly organization' discourse.
AB - Based on the study of gender identities in the Israeli hi-tech sector, this article sets out to explore the doing of gender in a context comprised of two cultural repertoires characterized by divergent and contradictory fundamental assumptions: the new masculine transnational economy and pro-natalist Israeli society. The article demonstrates how, by manoeuvering and moving between these global and local cultural repertoires, privileged Israeli hi-tech women enact and construct a 'new femininity' that simultaneously challenges both the discourse of the 'ideal hi-tech worker' and that of traditional Israeli femininity. This new femininity, I argue, is grounded in a local translation of the 'family friendly organization' discourse.
KW - Doing gender
KW - Globalization
KW - Hi-tech
KW - Identity
KW - Israel
KW - Work-family practices
UR - http://www.scopus.com/inward/record.url?scp=45249090610&partnerID=8YFLogxK
U2 - 10.1111/j.1468-0432.2008.00398.x
DO - 10.1111/j.1468-0432.2008.00398.x
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AN - SCOPUS:45249090610
SN - 0968-6673
VL - 15
SP - 352
EP - 374
JO - Gender, Work and Organization
JF - Gender, Work and Organization
IS - 4
ER -