Response bias in a conjoint analysis of power outages

Michael Beenstock*, Ephraim Goldin, Yoel Haitovsky

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

53 Scopus citations

Abstract

A methodology is proposed for estimating 'status quo effects' (resistance to change) and 'loss aversion' (willingness to pay is less than willingness to accept) from consumer survey data. Conjoint data on Israeli households' attitudes to electricity outages reveal that both of these effects are pronounced and that they depend on the interviewees' characteristics. Ordered conditional logit estimation indicates that while the estimates are rank sensitive the suggested methodology continues to be applicable. Finally, the conjoint estimates are compared with those obtained by applying the method of contingent valuation.

Original languageEnglish
Pages (from-to)135-156
Number of pages22
JournalEnergy Economics
Volume20
Issue number2-6
DOIs
StatePublished - 1 Apr 1998

Keywords

  • Electricity demand
  • Power outages

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