Rethinking the sociology of tourism

Two principal general approaches to tourism are criticized. It is argued against the tendency to over generalize, to propose universal models and to conceive of the dynamics of tourism as a unilinear process. Instead, a multiplicity of types, different typologies and a multilinear approach to the dynamics of tourism should be favored. It is further argued that conceptual schemes should be further elaborated, illustrating the argument by an elaboration of MacCannell's fundamental concepts. The article emphasizes the need for some basic problems in tourism research to be reformulated; it proposes a strategy for research which, while preserving theoretical pluralism and eclecticism, will safeguard continuity and the ability to generalize by developing a common research style for the sociology of tourism.