| Original language | American English |
|---|---|
| Title of host publication | Advances in Technology Adoption and Innovation in Marketing |
| Editors | Rajat Gera |
| Place of Publication | New Delhi, India |
| Publisher | McMillan |
| Chapter | 25 |
| Pages | 273-286 |
| Number of pages | 14 |
| Edition | 1 |
| ISBN (Print) | 978-0230-63807-5 |
| State | Published - 2009 |
Risk, Risk Reduction Tools and Adoption of Innovation
Amir Heiman, David Zilberman
Research output: Chapter in Book/Report/Conference proceeding › Chapter