Risk, Risk Reduction Tools and Adoption of Innovation

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Advances in Technology Adoption and Innovation in Marketing
Editors	Rajat Gera
Place of Publication	New Delhi, India
Publisher	McMillan
Chapter	25
Pages	273-286
Number of pages	14
Edition	1
ISBN (Print)	978-0230-63807-5
State	Published - 2009

Cite this

@inbook{bb6de071cb084c22a2a076195ce7f3b5,

title = "Risk, Risk Reduction Tools and Adoption of Innovation",

author = "Amir Heiman and David Zilberman",

year = "2009",

language = "American English",

isbn = "978-0230-63807-5",

pages = "273--286",

editor = "Rajat Gera",

booktitle = "Advances in Technology Adoption and Innovation in Marketing",

publisher = "McMillan",

edition = "1",

}