Sensuality and venality in bangkok: The dynamics of cross‐cultural mapping of prostitution

The dynamics of cross‐cultural cognitive mapping is examined, from a Schuetzian perspective, on the example of the changing images formed by farangs (white foreigners) of Thai girls engaged in “open‐ended” tourist‐oriented prostitution, a vaguely‐defined, gray area lying between “full‐fledged prostitution” and “straight” sexuality. The newcomer farang, unable to grasp this culture‐specific category, initially tends to refuse to label the girls as “prostitutes,” but, with growing experience, tends to apply that label to them, without, however, thereby resetting the boundaries of his cognitive map. He thus fails to make the transition from strangeness to familiarity with the host culture, as conceived by Schuetz—since he continues to impose the crisp categorizations prevalent in his culture of origin, on a situation which is fuzzily conceived in different categories by the hosts. The case study exemplifies the difficulties of a cross‐cultural definition and identification of prostitution.