Spreading the handwashing message: An alternative to traditional media campaigns

Laura Rosen; David Brody; David Zucker; Orly Manor; Marina Meier; Bruce Rosen; Eimi Lev; Dan Engelhard

doi:10.1016/j.ajic.2009.12.013

Spreading the handwashing message: An alternative to traditional media campaigns

Laura Rosen^*, David Brody, David Zucker, Orly Manor, Marina Meier, Bruce Rosen, Eimi Lev, Dan Engelhard

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

4 Scopus citations

Abstract

Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.

Original language	English
Pages (from-to)	562-564
Number of pages	3
Journal	American Journal of Infection Control
Volume	38
Issue number	7
DOIs	https://doi.org/10.1016/j.ajic.2009.12.013
State	Published - Sep 2010
Externally published	Yes

Bibliographical note

Funding Information:
Supported by grants from The Chief Scientist's Office of the Ministry of Health (evaluation); Associate Director General's Unit for Health Promotion of the Ministry of Health (intervention); and the National Institute for Health Services Research (evaluation).

Keywords

Handwashing
communicable disease control
education
health promotion
video

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1016/j.ajic.2009.12.013

Cite this

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title = "Spreading the handwashing message: An alternative to traditional media campaigns",

abstract = "Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.",

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AU - Brody, David

AU - Zucker, David

AU - Manor, Orly

AU - Meier, Marina

AU - Rosen, Bruce

AU - Lev, Eimi

AU - Engelhard, Dan

N1 - Funding Information: Supported by grants from The Chief Scientist's Office of the Ministry of Health (evaluation); Associate Director General's Unit for Health Promotion of the Ministry of Health (intervention); and the National Institute for Health Services Research (evaluation).

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N2 - Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.

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KW - communicable disease control

KW - education

KW - health promotion

KW - video

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ER -

Spreading the handwashing message: An alternative to traditional media campaigns

Abstract

Bibliographical note

Keywords

UN SDGs

Access to Document

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Cite this