Spreading the handwashing message: An alternative to traditional media campaigns

Laura Rosen*, David Brody, David Zucker, Orly Manor, Marina Meier, Bruce Rosen, Eimi Lev, Dan Engelhard

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.

Original languageAmerican English
Pages (from-to)562-564
Number of pages3
JournalAmerican Journal of Infection Control
Issue number7
StatePublished - Sep 2010
Externally publishedYes

Bibliographical note

Funding Information:
Supported by grants from The Chief Scientist's Office of the Ministry of Health (evaluation); Associate Director General's Unit for Health Promotion of the Ministry of Health (intervention); and the National Institute for Health Services Research (evaluation).


  • Handwashing
  • communicable disease control
  • education
  • health promotion
  • video


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