Abstract
Although populist communication has become pervasive throughout Europe, many important questions on its political consequences remain unanswered. First, previous research has neglected the differential effects of populist communication on the Left and Right. Second, internationally comparative studies are missing. Finally, previous research mostly studied attitudinal outcomes, neglecting behavioral effects. To address these key issues, this paper draws on a unique, extensive, and comparative experiment in sixteen European countries (N = 15,412) to test the effects of populist communication on political engagement. The findings show that anti-elitist populism has the strongest mobilizing effects, and anti-immigrant messages have the strongest demobilizing effects. Moreover, national conditions such as the level of unemployment and the electoral success of the populist Left and Right condition the impact of populist communication. These findings provide important insights into the persuasiveness of populist messages spread throughout the European continent.
Original language | American English |
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Pages (from-to) | 517-538 |
Number of pages | 22 |
Journal | International Journal of Press/Politics |
Volume | 23 |
Issue number | 4 |
DOIs | |
State | Published - 1 Oct 2018 |
Bibliographical note
Funding Information:The authors disclosed receipt of the following financial support for the research, authorship, and/or publication of this article: The data collection of Poland was supported by the National Science Center, Poland, Grant No. 2015/18/M/HS5/00080. The data collection of Romania was supported by the Doctoral School within the National University of Political Studies and Public Administration. The data collection of the Netherlands was supported by the Amsterdam School of Communication Research. The data collection of Norway was supported by the Department of Sociology and Political Science at the Norwegian University of Science and Technology. The data collection of Ireland was supported by the Faculty of Humanities and Social Sciences at Dublin City University. The data collection of Portugal was supported by the Portuguese Foundation for Science and Technology (FCT): IF/01451/2014/CP1239/CT0004.
Publisher Copyright:
© The Author(s) 2018.
Keywords
- experimental research
- internationally comparative research
- political engagement
- populism
- populist communication
- social identity framing