This study introduces a new perspective, suggesting that cognitive goal-oriented hope prompts the adoption of sustainable technologies by smallholder farmers. The case study selected to represent this theoretical approach is drip irrigation adoption in Senegal. Binary logistic regression analysis of the collected data from 335 plots, showed a connection between drip irrigation adoption and hope. The relative effect of hope on adoption proved greater than the effect of other previously studied factors. In addition to its theoretical innovation and empirical contribution, the significance of this research lies in its practical implications, since education, policy and communication may impact hope levels.
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- Cognitive goal-oriented hope
- Positive psychology
- Sustainable technology adoption