Taking One For the Team: Motivating Prosocial Volunteering By Varying the Size and the (Un)Certainty of Its Impact on Collective Welfare

Christopher Y. Olivola, Yeonjeong Kim, Avraham Merzel, Yaakov Kareev, Judith Avrahami, Ilana Ritov

Research output: Contribution to journalArticlepeer-review


Original languageAmerican English
Pages (from-to)224-228
Number of pages5
JournalAdvances in Consumer Research
StatePublished - 2015

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