Temporal instability as a moderator of the attitude-behavior relationship

Shalom H. Schwartz*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

83 Scopus citations

Abstract

A mailed appeal was received by 286 Israeli undergraduates who had completed a questionnaire either 3 mo, 6 mo, both 3 and 6 mo earlier, or not at all. Embedded in the questionnaire were attitude items on altruistic acts (including tutoring blind children) and on various controversial issues. The attitude-behavior correlation was higher over the shorter time interval (.47 vs .13), and data from the group whose attitudes were measured twice indicated this was due to real change in individuals' attitudes. A specific attitude and its corresponding behavior correlated more strongly among those whose general set of altruistic attitudes showed high rather than low temporal stability (.47 vs -.03), but stability of the specific attitude did not moderate this correlation. Characteristics of attitudes that might influence their stability are discussed, and it is shown that attitude stability is not a general trait. (24 ref) (PsycINFO Database Record (c) 2006 APA, all rights reserved).

Original languageEnglish
Pages (from-to)715-724
Number of pages10
JournalJournal of Personality and Social Psychology
Volume36
Issue number7
DOIs
StatePublished - Jul 1978
Externally publishedYes

Keywords

  • attitude stability attitude-behavior correlation, Israeli college students
  • subsequent behavior &
  • time interval between attitude measurement &

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