TY - JOUR
T1 - The effect of consumers' diurnal preferences on temporal behavior
AU - Hornik, Jacob
AU - Ofir, Chezy
AU - Shaanan-satchi, Rinat
PY - 2010/1
Y1 - 2010/1
N2 - The purpose of this study is to determine whether customers' diurnal preferences, tested at different times of the day, affect their responses and behavior. Three studies explore whether synchrony between the peak circadian arousal period and the time of participant testing influenced participants' temporal perception and behavior. Overall, the results imply a robust synchrony and time-of-day effects on the dependent variables. The authors discuss the theoretical significance of their findings and the managerial implications for consumer research and practice.
AB - The purpose of this study is to determine whether customers' diurnal preferences, tested at different times of the day, affect their responses and behavior. Three studies explore whether synchrony between the peak circadian arousal period and the time of participant testing influenced participants' temporal perception and behavior. Overall, the results imply a robust synchrony and time-of-day effects on the dependent variables. The authors discuss the theoretical significance of their findings and the managerial implications for consumer research and practice.
UR - http://www.scopus.com/inward/record.url?scp=75349111891&partnerID=8YFLogxK
U2 - 10.1016/j.jcps.2009.08.002
DO - 10.1016/j.jcps.2009.08.002
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AN - SCOPUS:75349111891
SN - 1057-7408
VL - 20
SP - 53
EP - 65
JO - Journal of Consumer Psychology
JF - Journal of Consumer Psychology
IS - 1
ER -