The effect of contest participation and contest outcome on subsequent prosocial behavior

Adiel Moyal*, Ilana Ritov

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

3 Scopus citations


Following previous research on various aspects of contests, we aim to explore how taking part in a contest affects subsequent behavior. We focus on whether the experience of having just competed in a contest, beyond its outcome, would have an impact on other-regarding decisions towards an individual who was not part of the preliminary contest. In addition, in light of inconclusive results in the existing literature regarding the effect of contest outcome on subsequent prosociality, we reexamine this effect. In line with our hypothesis, participation in a contest was found to reduce prosociality. Additionally, we found that winning a contest reduced prosociality only when decisions were framed as “giving” decisions and not as “dividing” decisions. This finding suggests that the effect of contest outcome may depend on specific elements of the presented situations.

Original languageAmerican English
Article numbere0240712
JournalPLoS ONE
Issue number11 November
StatePublished - Nov 2020

Bibliographical note

Publisher Copyright:
© 2020 Moyal, Ritov. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

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