Abstract
The issues related to the success and failure of a new product launched in market are examined on the basis of idea and circumstances of its emergence. Early determinants, project level determinants and market determinants are presented as the three fundamental groups used to predict market success. Market determinants provide the most accurate forecast based on relevant information about consumer preferneces and needs. A successful product tend to fit one of the template groups and involve a solution to a customer problem.
Original language | English |
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Pages (from-to) | 105-118 |
Number of pages | 14 |
Journal | IEEE Engineering Management Review |
Volume | 29 |
Issue number | 2 |
State | Published - 2001 |