The idea itself and the circumstances of its emergence as predictors of new product success

  • J. Goldenberg
  • , D. R. Lehmann
  • , D. Mazursky

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Fingerprint

Dive into the research topics of 'The idea itself and the circumstances of its emergence as predictors of new product success'. Together they form a unique fingerprint.
Sort by

Keyphrases