Abstract
The neoliberal turn inspired processes of marketization, meaning that Discourses originating in the business sector are applied to educational contexts to construe education as a competitive market selling products and services to consumers. But how does marketization occur? In this poster we use linguistic-ethnographic methods to explore how the marketization of educational discourse played out in the context of a learning community comprising educational practitioners who were exploring the notion of teacher inquiry and who were led by an organizational consultant who encouraged them to adopt a business Discourse. Our findings revealed an initial resistance to this Discourse, an incompatibility between business and educational Discourses, and the means by which the business Discourse ultimately took hold.
| Original language | English |
|---|---|
| Title of host publication | ISLS Annual Meeting 2023 |
| Subtitle of host publication | Building Knowledge and Sustaining our Community - 17th International Conference of the Learning Sciences, ICLS 2023, Proceedings |
| Editors | Paulo Blikstein, Jan Van Aalst, Rita Kizito, Karen Brennan |
| Publisher | International Society of the Learning Sciences (ISLS) |
| Pages | 1761-1762 |
| Number of pages | 2 |
| ISBN (Electronic) | 9781737330677 |
| State | Published - 2023 |
| Event | 17th International Conference of the Learning Sciences, ICLS 2023 - Montreal, Canada Duration: 10 Jun 2023 → 15 Jun 2023 |
Publication series
| Name | Computer-Supported Collaborative Learning Conference, CSCL |
|---|---|
| ISSN (Print) | 1573-4552 |
Conference
| Conference | 17th International Conference of the Learning Sciences, ICLS 2023 |
|---|---|
| Country/Territory | Canada |
| City | Montreal |
| Period | 10/06/23 → 15/06/23 |
Bibliographical note
Publisher Copyright:© ISLS.