The personalization(s) of politics: Israel, 1949-2003

In recent years, there has been an increase in interest in the personalization of politics. Unfortunately, the findings of studies carried out in different countries have led to inconsistent conclusions. This article argues that one of the reasons for this inconsistency is the lack of uniform conceptualization and operational definitions. The authors contend that it is helpful to make a distinction between institutional, media, and behavioral types of political personalization, and they provide specific measures of all three types. These clear distinctions should bring us closer to answering two questions: First, has there been a rise in the different types of political personalization? Second, what is the relationship between these various types of political personalization? This study shows, through a historical comparative analysis of the Israeli case (1949-2003), that political personalization can be better understood by employing Wolfsfeld's politics-media-politics (PMP) model: Institutional personalization leads to personalization in the media, which in turn leads to personalization in the behavior of politicians.