Web search has become an integral part of everyday online activity. Existing research on search behavior offers an extensive and detailed account of what searchers do when they encounter the search results pages. Yet, there is limited inquiry into what drives the particular search decisions that are being made and what contextual factors drive this behavior. This study provides a user-centric inquiry focused on in-depth detailed investigation of search-related decision-making processes. It builds on data collected through analysis of structured observations of young adults performing searches on their personal laptops. It focuses explicitly on the decisions the users make after completing a query and facing a list of search results. The study reveals a pattern of sophisticated use of a variety of explicit cues, tacit and contextual knowledge, as well as employment of an incremental search strategy.
|Title of host publication
|Online Credibility and Digital Ethos
|Subtitle of host publication
|Evaluating Computer-Mediated Communication
|Number of pages
|Published - 2012