The rejection of attractive gambles, loss aversion, and the lemon avoidance heuristic

Eyal Ert, Ido Erev*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

69 Scopus citations

Fingerprint

Dive into the research topics of 'The rejection of attractive gambles, loss aversion, and the lemon avoidance heuristic'. Together they form a unique fingerprint.

Business & Economics

Medicine & Life Sciences

Social Sciences