The relationship between cultural characteristics and preference for active vs. Passive tourist activities

Abraham Pizam, Aliza Fleischer

Research output: Contribution to journalArticlepeer-review

61 Scopus citations

Abstract

A study conducted among 1429 university students in eleven countries discovered that Hofstede’s cultural dimensions of uncertainty avoidance (UA), masculinity/femininity (MF) and individualism/collectivism (IC) had an effect on the subjects’ choice of active vs. passive tourist activities. First, it was found that subjects from low UA cultures preferred more dynamic and active tourist activities than those coming from high UA cultures. Second, subjects from masculine cultures preferred more dynamic and active tourist activities than those coming from feminine cultures. Third, subjects from individualist cultures preferred more dynamic and active tourist activities than those coming from collectivist cultures. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: docdelivery@haworthpress.com Website: http://www.HaworthPress.com.

Original languageAmerican English
Pages (from-to)5-25
Number of pages21
JournalJournal of Hospitality and Leisure Marketing
Volume12
Issue number4
DOIs
StatePublished - 30 Sep 2005

Keywords

  • Active tourist activities
  • Cross-cultural tourist behavior
  • Hofstede
  • Individualism/collectivism
  • Masculinity/femininity
  • Passive tourist activities
  • Uncertainty avoidance

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