The Struggle from Idea to Product

Yoav Mintz; Ronit Brodie

doi:10.1007/978-3-030-78217-7_36

The Struggle from Idea to Product

Yoav Mintz^*
, Ronit Brodie

^*Corresponding author for this work

Institute for Medical Research Israel-Canada (IMRIC)

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

The process of taking a medical product from conception to market is a serious and complex process that resembles a battle in a war. In preparation for a battle, to be successful, you need to gather as much intelligence as you can, understand what obstacles lie ahead, and develop a well thought out plan including all steps of the development process. Obstacles such as: defining the need, developing the solution, obtaining a strong intellectual property, defining the regulatory path, choosing the right reimbursement code, and having a strong business plan in place from the start, must be well handled for success.

Original language	English
Title of host publication	Innovative Endoscopic and Surgical Technology in the GI Tract
Publisher	Springer International Publishing
Pages	421-436
Number of pages	16
ISBN (Electronic)	9783030782177
ISBN (Print)	9783030782160
DOIs	https://doi.org/10.1007/978-3-030-78217-7_36
State	Published - 1 Jan 2021

Bibliographical note

Publisher Copyright:
© Springer Nature Switzerland AG 2021.

Keywords

Development
Innovation
MedTech
Medical device
Prototype

Access to Document

10.1007/978-3-030-78217-7_36

Cite this

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The Struggle from Idea to Product

Abstract

Bibliographical note

Keywords

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