The Toronto school of communication theory interpretations, extensions, applications

Rita Watson, Menahem Blondheim

Research output: Book/ReportBookpeer-review

13 Scopus citations


While never formally recognized as a school of thought in its time, the work of a number of University of Toronto scholars over several decades most notably Harold Adams Innis and Marshall McLuhan formulated a number of original attempts to conceptualize communication as a phenomenon, and launched radical and innovative conjectures about its consequences. This landmark collection of essays re-assesses the existence, and re-evaluates the contribution, of the so-called Toronto School of Communication. While the theories of Innis and McLuhan are notoriously resistant to neat encapsulation, some general themes have emerged in scholarly attempts to situate them within the discipline of communications studies that they helped to define. Three such themes focus on the effects and consequences of communications, emphasis on communications as a process rather than as structure, and a sharp focus on the technology of communication, or the medium are the most fundamental in characterizing the unique perspective of the Toronto School. This collection not only represents a crucial step in defining the Toronto School it also provides close analysis of the ideas of its individual members.

Original languageAmerican English
PublisherUniversity of Toronto Press
Number of pages366
ISBN (Electronic)9781442689442
ISBN (Print)9780802095299
StatePublished - 1 Jan 2008

Bibliographical note

Publisher Copyright:
© The Hebrew University Magnes Press Jerusalem 2007. All rights reserved.


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