"To thine own self be true": The perceived meanings and functions of political consistency

Being perceived as consistent is a crucial concern for political actors' in their efforts to mobilize public opinion. This study comprises an analysis of the self-reflexive performance of consistency by Israeli politicians, focusing on the definitions and types of 'consistency' in political talk and their consequences. Through an analysis of 194 meta-discursive statements between 2006 and 2017, we illustrate that consistency constitutes a spatiotemporal coordination among cognitions, actions (words and deeds), and the external world, while also being viewed as potentially transforming political reality. Perceived as a sought-after value indicative of truth-telling, determination, and clarity, political actors view consistency as an essential character trait, associated with ideological fortitude, and a basis for practical policy realization.