Abstract
The use of Internet to bring consumer into the new product development process is discussed. The approaches for getting consumer inputs includes Internet-based conjoint analysis, fast polyhedral adaptive conjoint estimation, virtual concept testing, information pump and securities trading of concepts are presented. It is found that Conjoint analysis fits the emerging needs for knowledge about customers and the goal of fact-based decision making.
Original language | English |
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Pages (from-to) | 431-439 |
Number of pages | 9 |
Journal | Cereal Foods World |
Volume | 47 |
Issue number | 9 |
State | Published - Nov 2002 |
Externally published | Yes |