Using the Internet to bring consumers into the new product development process

H. R. Moskowitz*, I. S. Saguy

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Scopus citations

Abstract

The use of Internet to bring consumer into the new product development process is discussed. The approaches for getting consumer inputs includes Internet-based conjoint analysis, fast polyhedral adaptive conjoint estimation, virtual concept testing, information pump and securities trading of concepts are presented. It is found that Conjoint analysis fits the emerging needs for knowledge about customers and the goal of fact-based decision making.

Original languageEnglish
Pages (from-to)431-439
Number of pages9
JournalCereal Foods World
Volume47
Issue number9
StatePublished - Nov 2002
Externally publishedYes

Fingerprint

Dive into the research topics of 'Using the Internet to bring consumers into the new product development process'. Together they form a unique fingerprint.

Cite this