Web-based survey design for unravelling semi-compensatory choice in transport and urban planning

The estimation of semi-compensatory models is gaining momentum in transport planning in recent years. However, traditional survey methodologies focus on collecting solely compensatory choice data, which leads to information loss when semi-compensatory models are estimated. The present study proposes a novel web-based survey that enables collecting data about the entire semi-compensatory choice process. The web-based environment allows seamless tracking of semi-compensatory choice protocols without interfering with the natural choice process and without introducing problems related to comprehension bias, narrative inconsistency and misinterpretation of the choice protocols. The procedure is applied to rental apartment choice by students and results shed light on semi-compensatory choice by: (1) demonstrating the importance of choice set formation; (2) unravelling the distribution of threshold selection across the population; (3) revealing the linkage between the viable choice-set and the choice.