Why do they lag and why should we care?

Jacob Goldenberg*, Shaul Oreg

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageAmerican English
Title of host publicationMarketing Metaphors and Metamorphosis
PublisherPalgrave Macmillan
Pages162-171
Number of pages10
ISBN (Electronic)9780230227538
ISBN (Print)9781403998613
DOIs
StatePublished - 1 Aug 2008
Externally publishedYes

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