Original language | English |
---|---|
Title of host publication | Marketing Metaphors and Metamorphosis |
Publisher | Palgrave Macmillan |
Pages | 162-171 |
Number of pages | 10 |
ISBN (Electronic) | 9780230227538 |
ISBN (Print) | 9781403998613 |
DOIs | |
State | Published - 1 Aug 2008 |
Externally published | Yes |
Why do they lag and why should we care?
Jacob Goldenberg*, Shaul Oreg
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review