Why do they lag and why should we care?

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Marketing Metaphors and Metamorphosis
Publisher	Palgrave Macmillan
Pages	162-171
Number of pages	10
ISBN (Electronic)	9780230227538
ISBN (Print)	9781403998613
DOIs	https://doi.org/10.1057/9780230227538
State	Published - 1 Aug 2008
Externally published	Yes

Access to Document

@inbook{0226db9f1fe74c59917474fc26bef9d2,

title = "Why do they lag and why should we care?",

author = "Jacob Goldenberg and Shaul Oreg",

year = "2008",

month = aug,

day = "1",

doi = "10.1057/9780230227538",

language = "אנגלית",

isbn = "9781403998613",

pages = "162--171",