Will you touch a dirty diaper? Attitudes towards disgust and behaviour

Noam Markovitch*, Liat Netzer, Maya Tamir

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Individuals differ in their willingness to engage with disgusting stimuli (e.g., dirty diapers). We propose that such differences are associated with attitudes towards disgust. Specifically, we predicted that people with less negative attitudes towards disgust (i.e., those who evaluate disgust less negatively) would be more willing to engage with disgusting stimuli. We asked participants to engage with disgusting stimuli in the laboratory and used two measures that assess behavioural and affective or cognitive components of attitudes towards disgust. As predicted, less negative attitudes towards disgust were associated with greater engagement with disgusting stimuli, above and beyond the current experience of disgust and the tendency to experience disgust. These findings stress the importance of attitudes towards emotions in understanding emotion-relevant behaviour.

Original languageAmerican English
Pages (from-to)592-602
Number of pages11
JournalCognition and Emotion
Volume30
Issue number3
DOIs
StatePublished - 2 Apr 2016

Bibliographical note

Publisher Copyright:
© 2015 Taylor & Francis.

Keywords

  • Attitudes
  • Disgust
  • Emotions

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