Will you touch a dirty diaper? Attitudes towards disgust and behaviour

Individuals differ in their willingness to engage with disgusting stimuli (e.g., dirty diapers). We propose that such differences are associated with attitudes towards disgust. Specifically, we predicted that people with less negative attitudes towards disgust (i.e., those who evaluate disgust less negatively) would be more willing to engage with disgusting stimuli. We asked participants to engage with disgusting stimuli in the laboratory and used two measures that assess behavioural and affective or cognitive components of attitudes towards disgust. As predicted, less negative attitudes towards disgust were associated with greater engagement with disgusting stimuli, above and beyond the current experience of disgust and the tendency to experience disgust. These findings stress the importance of attitudes towards emotions in understanding emotion-relevant behaviour.